- Foreword
- Ch 1 - Honesty or Steel Doors?
- Ch 2 - Faith the Searchlight of Business
- Ch 3 - Opportunity
- Ch 4 - Coöperation—Success by Helping the Other Fellow
- Ch 5 - Our Real Resources
- Ch 6 - Study the Human Soul
- Ch 7 - Boost the Other Fellow
- Ch 8 - What Truly Counts
- Ch 9 - What Figures Show
- Ch 10 - Where the Church Falls Down
- Ch 11 - The Future Church
What these principles are and whence they come to us. "The fact is, we have become crazy over material things. We are looking only at the structure above ground. We are trying to get more smoke from the chimney. We are looking at space instead of service, at profits instead of volume. With our eyes focused on the structure above ground, we have lost sight of those human resources, thrift, imagination, integrity, vision and faith which make the structure possible. I feel that only by the business men can this foundation be strengthened before the inevitable fall comes." (from the preface)
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