- 00 - Introduction
- 01 - Don't Mistake Your Vocation
- 02 - Select The Right Location
- 03 - Avoid Debt
- 04 - Persevere
- 05 - Whatever You Do, Do It With All Your Might
- 06 - Use The Best Tools
- 07 - Don't Get Above Your Business
- 08 - Learn Something Useful
- 09 - Let Hope Predominate, But Be Not Too Visionary
- 10 - Do Not Scatter Your Powers
- 11 - Be Systematic
- 12 - Read The Newspapers
- 13 - Beware Of "Outside Operations"
- 14 - Don't Indorse Without Security
- 15 - Advertise Your Business
- 16 - 'Don't Read The Other Side'
- 17 - Be Polite and Kind To Your Customers
- 18 - Be Charitable
- 19 - Don't Blab
- 20 - Preserve Your Integrity
Phineas Taylor Barnum (July 5, 1810 – April 7, 1891) was an American showman, businessman, and entertainer, remembered for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus.
His successes may have made him the first "show business" millionaire. Although Barnum was also an author, publisher, philanthropist, and for some time a politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me," and his personal aims were "to put money in his own coffers". (Reference: Wikipedia.org)
His successes may have made him the first "show business" millionaire. Although Barnum was also an author, publisher, philanthropist, and for some time a politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me," and his personal aims were "to put money in his own coffers". (Reference: Wikipedia.org)
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